ERIC ZIGLER | PORTFOLIO

Let’s get to work.

Before diving into strategy, leadership, and process improvement, I spent years in communications, marketing, and design, crafting everything from internal campaigns to user-focused messaging.

That experience still shapes my work today. I bring a people-first, storytelling-driven approach to strategy, ensuring that processes, products, and experiences aren’t just functional, but intuitive and engaging.

Strategy & Communications

  • Strategic Plan Goals

    I wrote and designed this draft of a strategic plan and goals for my department. It factors in larger organizational objectives and outlines specific, measurable tasks for staff.

    Read strategic plan »

  • IT Communication

    For this email to company employees, I wrote the content and built the layout/design of assets, images and calls to action. I aimed to keep the content engaging and easy to understand.

    View internal email »

  • Technical Writing

    This 30-page guide, provided to students at the University of Missouri, provided step-by-step instructions on how to access and use various technology resources.

    View tech writing sample »
  • Opinion editorial about Missouri Amendment 3

    Independent Op-Ed

    Speaking in opposition to Missouri Amendment 3, I detailed my thoughts on how the writing of the ballot langange and why voters should think carefully before casting their vote on Election Day.

    Read op-ed »
  • Risk communication paper describing how to communicate in emergencies

    Risk Communication

    This risk communication white paper detailed recommended steps on managing communication during a fictional crisis scenario. It was written as an educational communications project.

    Read paper »
  • Full color print advertisement of a truck with text

    Print Advertisement

    As the copywriter for many ads, I composed a variety of copy for this print series. The series appeared in markets across the U.S. and tailored based on local market needs and conditions.

    View print ad »
  • Blog post about data governance

    Intranet Article

    For this intranet article, I conveyed details of an exciting corporate technology initiative. As part of the company’s strategic objectives, sharing details of innovation projects was a high priority.

    Read intranet article »
  • Press release about the commencement speaker

    Press Release

    Written as an announcement of the university’s May commencement speaker, this press release served as an educational communications project for the University of Missouri.

    Read press release »

  • Blog Post

    This blog post detailed the Foursquare for Universities program, explaining how students and campus ambassadors could get involved with using Foursquare on their college campuses.

    Read blog post »
  • Appeal letter about Junior Achievement

    Appeal Letter

    This appeal letter encouraged local business leaders to get involved in student development with the Junior Achievement program. It served as an educational communications project.

    Read appeal letter »
  • Fact Sheet describing Reaching Horizons urban tours

    Fact Sheet

    Designed to share with members of the media, this fact sheet provided a quick overview of an urban exploration tour company. This writing sample served as an educational communications project.

    Read fact sheet »

Layout & Design

  • Website discussing Covid-19 responses for employees, customers and communities

    Covid-19 Response Website

    For the company’s response to Covid-19, I designed a wireframe model of the proposed site. From there, I managed all design, copy and media. The site and all its visuals were built in-house (my house, that is).

    Tools: Wordpress, CSS, Adobe Creative Cloud

    View website (archive link) »
  • A phone displaying a colorful and photo-heavy email

    Email Marketing & Design

    I rebuilt all company email templates, adopting a modern and responsive design. For both internal and external customers, I handle the copywriting, calls to action, performance tracking, layout and publishing.

    Tools: Poppulo, Adobe Creative Cloud

    View email »
  • A flyer featuring images college students and discussing Foursquare

    Program One Sheet

    With the need for a print flyer to distribute on college campuses, I created an appealing layout that relied on color, infographics and photography. I wrote the copy and built graphics where needed.

    Tools: Adobe Creative Cloud

    View one sheet »

  • User Interface Icons

    In a K-12 setting, clear visual cues are vital for effortless user navigation. I've crafted various icons, tapped and clicked on by thousands of users, to streamline their experience. Featured here are icons designed for a personalized app portal and voicemail notifications.


    Tools: Adobe Illustrator

  • A website featuring a girl drinking water, discussing environmental issues

    ESG Report Webpage

    Reporting on environmental, social and governance required bold, bright images and an engaging user experience. Partnering with our designer to identify content, I then built the webpage and its assets, adding a parallax feature to visualize depth.

    Tools: Wordpress, CSS, Adobe Creative Cloud

    View webpage »

Social Media

  • Talent Acquisition Post

    Text-based animation to grab readers’ attention and direct them to learn more about company careers and culture.

    Tools: Adobe Creative Cloud

  • Support Channels

    I built and managed the social media presence for the Division of IT at the University of Missouri. In addition to its primary social media accounts, this dedicated account became an official channel for technical support.

  • Racial Injustice Post

    I worked with my team to identify and write the message we hoped to convey in this post during the 2020 civil unrest in the U.S. I designed the image, which uses the company typefaces and color palette.

    Tools: Adobe Creative Cloud

  • Location Tips & Tours

    I created and managed the Foursquare page for the University of Missouri, curating a wide variety of tips and facts with visuals. The page amassed more than 10,000 followers in its first year.

  • Holiday Graphic

    An animated graphic designed for social media and video.

    Tools: Adobe Creative Cloud

  • Engagement Polls

    With the company based in St. Louis — a well-known sports town — this fun and engaging poll encourged readers to share their excitement for playoff hockey season.

    Tools: Final Cut Pro, Adobe Creative Cloud

 

Video Editing

 
 

Ad (:20) – Water Infrastructure is Essential

This commercial, developed in response to the Covid-19 pandemic, highlights the importance of water infrastructure. I wrote the script, performed the voiceover, handled creative direction and editing. This was my first video project as an employee at this company.

Tools: Adobe Premiere, Creative Cloud

Case Study – Brandon, Miss.

For this case study, I traveled to Brandon, Miss. to conduct interviews with local officials and other stakeholders about a company initiative. I shot all interview footage and b-roll, reviewed transcripts to identify callouts and quotes, imported and edited the footage, managed all creative direction and published externally.

Tools: Final Cut Pro, Creative Cloud

IPO – Employee Thank You

This video was shared with 4,000+ employees to recognize their achievements in light of the company’s initial public offering. I coached the talent (C-suite executives) with an improvised script and shot some video myself. I handled creative direction, musical selection, editing and color correction.

Tools: Final Cut Pro, Creative Cloud

Ad (:60) – Brand Introduction

This ad was requested for B2B presentations introducing the company. I co-wrote the script and shot some of the footage, with the rest being supplied. Editing, music selection and creative direction was managed by me.

Tools: Final Cut Pro, Creative Cloud